Marketing dollars are scarce in any economy. These days, dollars need to go farther and inexpensive marketing ideas can be found by using technology. Although a lot of referrals occur by word of mouth, prospective patients still use the internet and Google to find more information about their physician before making an appointment. And with all the online info about facilities and health outcomes, they certainly check stats before deciding on a facility. This article contains some solid information on why physicians need to use social media; some reasons are:
- To tell your story
- To find a community
- To express opinions and commentary
- To discover what you’re passionate about
- To conduct social media marketing
- To manage your online reputation and streamline your practice
Check out another article on the six things patients want from social media so you will have the full picture and be able to apply it to your practice.