Are you looking for creative ways to keep your repeat client business? This article gives you 7 ways to do just this!
The first tip is to offer packages for recurring work. The author used the example of a website designer who generally would contact most of his clients maybe once a year. If, however, the same web designer also offered business cards, email template designs and headers for special landing pages, this would bring recurring business.
Another tip from this article is to give your clients special treatment. Ask yourself, who are your best clients? The answer is probably those who accounted for the greatest revenue to your company. But great clients are also those who’ve referred other clients to you. Special treatment to these happy customers could take the form of discounted rates or other token of your appreciation for the referral. Also, if you haven’t heard from your clients in some time, it’s a good idea to send an email or snail mail to update them on your work – and consider including a discount coupon.
Treating customers as if they’re special reinforces their value to your business. One final example the author suggested is to keep track of important dates for your clients. Send your customers a birthday card or gift. Or find a way to recognize the anniversary of when you first started working together.
Some of these tips will take a little hard work and organization, but the author assures us they will pay off. Not only will you convey genuine appreciation for your clients, but more importantly, you’ll keep ‘em coming back for more!