What We’re Reading – The 10 Commandments of Great Customer Service

Great customer service seems like an intuitive thing to most people, but time and time again, businesses do something to alienate a consumer.  The old adage that it costs less to keep a customer than to find a new one was never more important than in today’s economy.  This quick-read provides some great reminders, from making each customer feel important, like your number-one priority, to valuing complaints and learning to apologize.  Sometimes the customer is – well – wrong, but s/he is still the customer; the author suggests you make it easy for people do business with you.  Finally, the article reminds us of the internal customers we sometimes take for granted: employees.  When employees feel appreciated and valued, they extend the same kindness and respect to customers for a full-circle of benefits.

Suggestion for the week:  Check out the 10 Commandments and see how many your business is keeping (and breaking).

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