Great customer service seems like an intuitive thing to most people, but time and time again, businesses do something to alienate a consumer. The old adage that it costs less to keep a customer than to find a new one was never more important than in today’s economy. This quick-read provides some great reminders, from making each customer feel important, like your number-one priority, to valuing complaints and learning to apologize. Sometimes the customer is – well – wrong, but s/he is still the customer; the author suggests you make it easy for people do business with you. Finally, the article reminds us of the internal customers we sometimes take for granted: employees. When employees feel appreciated and valued, they extend the same kindness and respect to customers for a full-circle of benefits.
Suggestion for the week: Check out the 10 Commandments and see how many your business is keeping (and breaking).