Referral sources are the key to a successful long-term care business. Solidifying these avenues before you open the company makes the most sense. In many cases, agency owners have relationships with discharge planners and physicians in their community. Some suggestions include becoming active in the community and spreading the word early in the process. Keep in mind the very strict marketing guidelines and Patient Brokering statutes in Florida. Violations carry stiff penalties and even criminal sanctions.

Read more by visiting our blog: Part Five: How do I find patients?