What We’re Reading – Five ways for physician to manage their online reputation
In the wave of social media, physicians have to focus more on just word of mouth for positive and/or negative comments these days. Regardless of whether or not the physician has an online presence, everything about the practice – good or bad – is. Physicians need to continuously manage and in some cases correct and/or defend negative information; this is referred to as ‘online reputation management.’ “As quickly as online content can spread, especially in the age of social media, experts say online reputation management should be a key component to any business plan.” For most physicians, five simple strategies can result in proper management of the online reputation. Read the article for more detail.
1. Google yourself
2. Correct mistakes & false information
3. Create your own content
4. Embrace constructive criticism
5. Address actionable items