Social media is changing the way healthcare is delivered. Even if you may not understand the concept of social media you can agree that there are definite benefits to it. This article shows two basic and straightforward reasons that doctors should jump on the bandwagon of this innovative technology or at least look into using it. First, social media is a great tool for building relationships and can facilitate taking the doctor-patient rapport to the next level. Second, social media helps doctors reinforce concepts for wellness they discussed in a face-to-face visit. So why not explore the extra benefits you can get out of using social media in your practice? You’ll be surprised at how much it helps you keep an open dialogue that extends beyond patient appointments and improves their health.